UGA MMR Alumni
Thanks for visiting!
The Place to Find UGA MMR Alumni links and events
UGA MMR ALUMNI
University of Georgia MMR Alumni
UGA Masters in Marketing Research (MMR) Background
The University of Georgia's MMR program was the first graduate degree focused entirely on marketing research. Since the start of the program in 1979, over 600 research professionals have graduated and gone into the industry.
Know someone who is interested in a marketing research career? Check out the current program HERE
Info for Alumni
This site is THE place for UGA MMR alumni to:
Learning about research, step by step
MMR Class of 2017
The UGA MMR Research Summit
UGA Terry College and the MMR Alumni co-host an educational research summit to present the latest marketing research theory, methods and techniques. Attendance is open to MMR's and all of our research industry friends including members of ESOMAR, MRA, CASRO and QRCA.
SAVE THE DATE!
Fall 2017 UGA Research Summit
It's only a year away!
Join researchers from the top companies at the next UGA
MMR Research Summit being planned for Fall 2017.
November 13/14/15
Sponsorship's are limited - contact us early for the best packages and maximum exposure!
MMR Links
Follow us for continued updates
The Correlation
IIeX NA Meet-up: Welcome to the Class of 2019!
At the Insights & Innovation Exchange NA (IIeX), conference attendees and local alumni welcomed the UGA MMR Class of 2019! There were over 60 attendees at the pre-conference alumni meet and greet, including 26 incoming students. The students served as conference volunteers and got a crash course in market research innovation during just their second week in the program!
As part of our partnership with Greenbook, board members receive one complimentary registration and discounts for additional registrations - this makes for a good representation of alumni! We hope to see you in Atlanta next summer for IIeX 2019.
Conference Recap: Insights Association NEXT
By Cassidy Hoffman, '17
Insights Association held its NEXT conference this past spring in New York City. The City that Never Sleeps is a fitting location for this conference, as the innovations showcased at the conference have driven the industry toward efficient solutions that are “always on”.
AI, automation, and mobile experiences were hot topics at the conference, but NEXT also included sessions on macro trends that are important to understand for the future of brands and the insights industry.
Liza Kindred from Mindful Technology spoke about one of those macro trends that should be on our radar as we continue to rely on technology for inisghts. Liza talked about the negative impact of being constantly distracted by our mobile phones, so much so that some people are ready to break the ties altogether (like this blogger). She also challenged the usefulness of connected devices, from seemingly “normal” devices like smart watches, to pretty out there things like sweaters that tell you what mood you’re in. Technologies like these are intended to make us more aware, but sometimes they inundate us with information we don’t know what to do with, or make us reliant on the technology instead of actually experiencing mindfulness.
So how does this impact marketing research? Here are my thoughts.
Be respectful of our online respondents’ time
Our panelists could literally be doing anything else with their time, but they choose to share their opinions with us online. Let’s try not overload them with difficult tasks and long surveys. If we abuse their time, eventually they might disengage from research. My Women in Research mentor Lisa Wilding-Brown (InnovateMR) compares panelists to polar ice caps -- once a panelist is gone, they aren’t coming back; we’re responsible for keeping them engaged.
Carefully consider communication from brands
Relevant messages timed at optimal intervals will be crucial for brands to maintain positive relationships with customers. Both of these factors are prime research topics for understanding the importance and meaning of personalization for customers. How many of us ferociously scroll to the bottom of emails to hit UNSUBSCRIBE because we are sick of being
Innovate with the customer in mind
One of the MANY things I learned in Dr. Fox’s class was about the shift from organization-centric to customer-centric cultures and how that impacted marketing and marketing research. He warned us against the follies of organization-centric companies as he showed off that flashy Nimslo camera. The Nimslo was created for technology’s sake without any real customer need. Even worse, the development process was extremely time consuming and expensive -- not customer-friendly! Some of the new technologies that companies are introducing kind of remind me of the Nimslo. Yeah, it’s cool, but can it do anything useful for me, or is it just an expensive gadget that demands my attention? Brands should be sure to keep the voice of the customer involved in as many R&D steps as possible before they’re added to Fox’s list of marketing mishaps.
Aside from the sessions, conferences are also a great way to meet up with MMR alum! I had the chance to meet up with some of my former classmates from the Class of 2017!
Upcoming Alumni Events
Dec 4-6, 2019 | UGA MMR Research Summit https://www.futureofinsights.com/
Job Postings: Open Positions
On the hunt for a new opportunity? Take a look at the postings below.
Upcoming Alumni Events
Dec 4-6, 2019 | UGA MMR Research Summit https://www.futureofinsights.com/
Job Postings: Open Positions
On the hunt for a new opportunity? Take a look at the postings below.
Contact Us
Connect to post job openings, signup to guest lecture
or sponsor our next big research summit in December 2019!
© 2016