• The Place to Find UGA MMR Alumni links and events

    UGA MMR ALUMNI

  • University of Georgia MMR Alumni

    UGA Masters in Marketing Research (MMR) Background

    The University of Georgia's MMR program was the first graduate degree focused entirely on marketing research. Since the start of the program in 1979, over 600 research professionals have graduated and gone into the industry.

     

    Know someone who is interested in a marketing research career? Check out the current program HERE 

    Info for Alumni

    This site is THE place for UGA MMR alumni to:

    • Fellow Alumni news
    • Connect with the current MMR Class
    • Volunteer to guest lecture
    • Access MMR social media links for news and exclusive job postings
    • Stay up to date on upcoming events
    • etc

     

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  • The Correlation

    Alumni Newsletter | Summer 2018

    IIeX NA Meet-up: Welcome to the Class of 2019!

    At the Insights & Innovation Exchange NA (IIeX), conference attendees and local alumni welcomed the UGA MMR Class of 2019! There were over 60 attendees at the pre-conference alumni meet and greet, including 26 incoming students. The students served as conference volunteers and got a crash course in market research innovation during just their second week in the program!

    As part of our partnership with Greenbook, board members receive one complimentary registration and discounts for additional registrations - this makes for a good representation of alumni! We hope to see you in Atlanta next summer for IIeX 2019.

    Conference Recap: Insights Association NEXT

    By Cassidy Hoffman, '17

    Insights Association held its NEXT conference this past spring in New York City. The City that Never Sleeps is a fitting location for this conference, as the innovations showcased at the conference have driven the industry toward efficient solutions that are “always on”.

     

    AI, automation, and mobile experiences were hot topics at the conference, but NEXT also included sessions on macro trends that are important to understand for the future of brands and the insights industry.

     

    Liza Kindred from Mindful Technology spoke about one of those macro trends that should be on our radar as we continue to rely on technology for inisghts. Liza talked about the negative impact of being constantly distracted by our mobile phones, so much so that some people are ready to break the ties altogether (like this blogger). She also challenged the usefulness of connected devices, from seemingly “normal” devices like smart watches, to pretty out there things like sweaters that tell you what mood you’re in. Technologies like these are intended to make us more aware, but sometimes they inundate us with information we don’t know what to do with, or make us reliant on the technology instead of actually experiencing mindfulness.

     

    So how does this impact marketing research? Here are my thoughts.

     

    Be respectful of our online respondents’ time

    Our panelists could literally be doing anything else with their time, but they choose to share their opinions with us online. Let’s try not overload them with difficult tasks and long surveys. If we abuse their time, eventually they might disengage from research. My Women in Research mentor Lisa Wilding-Brown (InnovateMR) compares panelists to polar ice caps -- once a panelist is gone, they aren’t coming back; we’re responsible for keeping them engaged.

     

    Carefully consider communication from brands

    Relevant messages timed at optimal intervals will be crucial for brands to maintain positive relationships with customers. Both of these factors are prime research topics for understanding the importance and meaning of personalization for customers. How many of us ferociously scroll to the bottom of emails to hit UNSUBSCRIBE because we are sick of being

     

    Innovate with the customer in mind

    One of the MANY things I learned in Dr. Fox’s class was about the shift from organization-centric to customer-centric cultures and how that impacted marketing and marketing research. He warned us against the follies of organization-centric companies as he showed off that flashy Nimslo camera. The Nimslo was created for technology’s sake without any real customer need. Even worse, the development process was extremely time consuming and expensive -- not customer-friendly! Some of the new technologies that companies are introducing kind of remind me of the Nimslo. Yeah, it’s cool, but can it do anything useful for me, or is it just an expensive gadget that demands my attention? Brands should be sure to keep the voice of the customer involved in as many R&D steps as possible before they’re added to Fox’s list of marketing mishaps.

     

    Aside from the sessions, conferences are also a great way to meet up with MMR alum! I had the chance to meet up with some of my former classmates from the Class of 2017!

     

    Upcoming Alumni Events

    Aug 2 | Cincinnati MMR Meet-Up

    • Join local area alumni and bring a friend to Queen City Exchange at 5:30 pm 
    • RSVP for more information

    Oct 8-10 | CRC Meet-up *ORGANIZER NEEDED*

    Oct 17 | TMRE Meet-Up

    • During TMRE 2018 take a lunch break with fellow alumni
    • Join us on the second day of the conference, Wednesday, October 17 from 12:45-1:45
    • Location to be announced based on response
    • Please RSVP by September 28, 2018
     
    Nov 28 & 29 | Fall Board Meeting & Career Fair
    • Terry Executive Education Center in Buckhead
    • Career Fair - Wednesday 12:00PM-4:30PM
    • Board Meeting - Thursday 9:30AM-3:30PM
    Going to a conference or want to plan a local meet up with other MMRs? Reply and let us know! We will do our best to help facilitate a connection!


    Interested in Sponsoring an Alumni Meet-up?

    We are currently seeking food, beverage, and or venue sponsors for future meet-ups. If you are interested, reach out to Patricia Houston for more information.

    Thank you to Directions Research for being our beverage sponsor at the June IIeX Alumni Meet-up!

    Job Postings: Open Positions

    On the hunt for a new opportunity? Take a look at the postings below.

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    Connect to post job openings, signup to guest lecture or sponsor our next big research summit in Fall 2017!